Rosita Real Foods
August 28, 2026
Project Overview
Functional Self is a health and wellness eCommerce website that I supported through ongoing website support, SEO optimization, paid advertising, and digital creative production. My work included improving category and product page structure, optimizing website content for search, supporting product and promotional updates, and creating visual assets for website and Google Ads campaigns. The focus was on maintaining a consistent user experience while improving search visibility and improve eCommerce conversions.
Scope of Work
| Managed and updated website content across key pages |
| Optimized category, product, and landing pages for SEO |
| Improved page structure, headings, metadata, and internal linking |
| Conducted keyword research and content optimization |
| Supported technical and on-page SEO improvements |
| Created and updated website banners and promotional creatives |
| Managed Google Ads campaigns, including Search, Shopping, Performance Max, and Display |
Product Pages
Creative Design
SEO Optimization
I supported ongoing SEO improvements across the website by optimizing page content, headings, metadata, internal linking, keyword targeting, and overall page structure.
Tools & Platforms
| Wordpress |
| Magento |
| Woocommerce |
| Semrush |
| Screaming Frog SEO Spider |
| Google Search Console |
| Google Analytics 4 |
| Google Merchant Center |
| Canva |
| Adobe Photoshop | Clickup |