Porta Crew
August 28, 2026
Niv’s Bling
August 28, 2026
Project Overview
Muller Energy is a battery and energy solutions business. I worked on improving key category landing pages across the website, including Marine Batteries, Caravan Batteries, Victron Energy, Campervan Batteries, and 4WD Batteries. My work focused on improving page structure, updating and optimizing website content for SEO, sourcing and preparing relevant imagery. I also created promotional banners and brochure to support the brand’s marketing activities.
Scope of Work
| Updated and optimized category landing pages |
| Conducted keyword research and on-page SEO |
| Updated and improved website copy and content |
| Optimized heading structure and page organization |
| Improved metadata and keyword targeting |
| Added and optimized relevant website imagery |
| Reviewed internal linking opportunities |
| Supported content structure around search intent |
| Created website and promotional banners |
| Designed marketing brochure and other digital creatives |
Category Landing Page Optimization
Creative Design
Created a range of promotional creatives including digital ad banners, Black Friday campaign graphics, and a product brochure. The designs focused on clear messaging, consistent branding, and presenting products and offers.
SEO Optimization
I optimized key category landing pages around relevant search intent and target keywords, with a focus on improving content relevance, page structure, and overall on-page SEO. The work included reviewing and updating page copy, improving headings and content organization, optimizing metadata, strengthening keyword targeting, and identifying internal linking opportunities. I also incorporated relevant imagery to support the content and improve the overall presentation of each page.
Tools & Platforms
| Wordpress |
| Woocommerce |
| Semrush |
| Screaming Frog SEO Spider |
| Google Search Console |
| Google Analytics 4 |
| Canva |
| Adobe Photoshop |