Niv’s Bling
August 28, 2026
Project Overview
Excelsior Creative is a digital marketing agency where I supported a wide range of client websites across industries including technology, philanthropy, nonprofit, financial services, real estate, construction, eCommerce, and sports. My work focused on managing and improving WordPress websites through page updates, SEO optimization, content publishing, technical maintenance, and ongoing website improvements. I also supported clients with digital marketing activities, including email campaigns, Google Ads, and eCommerce updates.
Scope of Work
| Managed, updated, and maintained website pages |
| Optimized metadata, headings, internal linking, image alt text, and website content |
| Conducted keyword research and content optimization |
| Performed technical SEO audits and identified website improvement opportunities |
| Created and published SEO-friendly website content and blog articles |
| Managed WordPress plugin, theme, and core updates |
| Monitored website functionality, performance, and security |
| Managed WooCommerce product uploads and updates |
| Created promotional graphics, event flyers, and email marketing creatives |
Technical and On-Page Optimizations
Blog Page Creation and Optimization
Monthly Newsletter
SEO Optimization
I supported ongoing SEO improvements across multiple client websites through keyword research, content optimization, technical SEO audits, and on-page optimization. My work included improving metadata, heading structure, internal linking, image alt text, and page content. I also created and optimized website content and blog articles based on keyword strategy and search intent, while identifying technical and content-related opportunities.
Tools & Platforms
| MainWP |
| WordFence |
| Wordpress | Woocommerce |
| Semrush |
| Screaming Frog SEO Spider |
| Google Search Console |
| Google Analytics 4 |
| Google Keyword Planner |
| Paymo | MailChimp |
| Adobe Photoshop |